Choose Well,
Eat Well, Live Well.
About the Programme
It is so important to keep you and your family healthy, but where do you start? If you aren’t a nutritionist, it’s almost impossible to figure out how good or bad some food really is for you.
Eat well Live Well, a Tiger Brands nutrition initiative, aims to make simple, easy-to-use nutrition information easily available.
With our Eat Well Live Well programme, we’re taking the guesswork out of healthy eating. When you see the Eat Well Live Well stamp of approval, you can make better food choices for you and your family.
Every Eat Well Live Well product provides you with an easy-to-read and easy-to understand Guideline Daily Amount (GDA) table on the packaging that will tell you exactly how much of the high risk nutrients you are eating.
Every Eat Well Live Well product provides you with an easy-to-read and easy-to understand Guideline Daily Amount (GDA) table on the packaging that will tell you exactly how much of the high risk nutrients you are eating.
Whenever the Eat Well Live Well icon appears on a Tiger Brands product, it will tell consumers, at a glance, that the product is either high in a nutrient we should be trying to increase in our diets (such as fibre and vitamins) — or low in a nutrient we should be trying to cut down on (such as salt).
When you see the Eat Well Live Well stamp of approval, you can make better choices for you and your family.
What is GDA?
Guideline Daily Amounts of GDAs help you to maintain a balance and healthy diet for you and your family. The GDA’s provide the amounts of nutrients in food that you need to monitor. Your GDA is not a target you have to reach, so aim to keep levels below the recommended amount. When you calculate your GDA, you will begin to understand what it is that you are putting into your body and how you can minimize the nutrients that increase one’s propensity to contract a lifestyle disease.