Choose Well, 
Eat Well, Live Well.
About the Programme
It is so important to keep you and your family healthy, but where do you start? If you aren’t a nutritionist, it’s almost impossible to figure out how good or bad some food really is for you. With our Eat Well Live Well programme, we’re taking the guesswork out of healthy eating. When you see the Eat Well Live Well stamp of approval, you can make better choices for you and your family. But let’s take it one step further.

Every Eat Well Live Well product provides you with an easy-to-read and easy-to understand Guideline Daily Amount (GDA) table on the packaging that will tell you exactly how much of the high risk nutrients you are eating.
Look out for the "Eat better" Logo These products 
are the better alternative.
Whenever the Eat Well Live Well icon appears on a Tiger Brands product, it will tell consumers, at a glance, that the product is either high in a nutrient we should be trying to increase in our diets (such as fibre and vitamins) — or low in a nutrient we should be trying to cut down on (such as salt).
When you see the Eat Well Live Well stamp of approval, you can make better choices for you and your family. But let’s take it one step further.
When is it used?
Not all Tiger products qualify to carry the Eat Well Live Well icon; there are strict criteria that have to be met, but all Tiger Brands products carry the Easy-Reference GDA (Guideline Daily Amount) Table.
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